About me
Who will answer you, what I care about in my work, and what I won’t do even if you pay me. All on one page, so you know who you’re talking to before you write.
Who
Who I am

I have spent 12 years as a quality and automation engineer. My day job is removing repetitive work from how software gets built, and now I do the same for small and mid-sized businesses. You didn't start your company to answer the same emails every evening and retype data from one system into another. My job is to give those hours back to you.
I don't start with tools, and I don't push AI where it isn't needed. I take the technical side off your hands, because what matters to you is the result: does your work actually get faster? Let's have a free call with no strings attached. We'll find out how much time is slipping away and what we can do about it.
Principles
What I care about
I work alone
You talk to me from the first message to the end of the project. I look after your project personally.
The simplest fix first
If a form, an existing integration or a well-set-up spreadsheet solves the problem, that’s my recommendation. I use AI only where it’s needed.
Your tools stay
As far as I can, I adapt to the tools you already use, so your current way of working gets disrupted as little as possible.
Benefits you can measure
We measure the time before and after, to check whether I actually helped.
I take few projects at a time
Everything is fitted to you, so a project takes anywhere from a few days to a few weeks.
You have my support
In the early period you get my full support: questions about how it works get an answer, and any errors we spot get fixed.
Boundaries
What I don’t do
- I won't make you bend to processes you'll never actually use.
- I won't build tools that nobody touches three months later.
- I won't push AI into everything because it's fashionable. Not every business needs an agent.
- I won't build an automation that doesn't give you real time back.
Start with a number, not a conversation
The audit works out how many hours a month running your own business eats. Three minutes, the result right away. If it worries you, that’s when it’s worth talking about the rest.
Prefer to talk right away? Write to me.